Nordstrom Retail Service Strategy Assignment Example | Topics and Well Written Essays - 1250 words

Nordstrom Retail Service Strategy - Assignment Example Customers will start talking favorably about the company only when they feel they are given importance and showered attention by the sales staff. So, Nordstrom meticulously ensures that each customer feels important and leaves the store fully satisfied, unlike some other chains stores that focus only increasing turnover without spending much effort on pampering customers. Product assortment: Whether it was shoes which it initially sold or later on apparels which it started selling later, Nordstrom ensures availability of full range of sizes and a wide variety of designs for the customers to choose from. In this way, the possibility that a customer will end up buying something or the other increase manifold. This also means that a customer entering a Nordstrom store will feel assured that there would perhaps be no need to hop from one shop to the other in search of the desired product. All national level chain stores, however, also try to ensure considerable depth and breadth in product types they retail so this is not something that is unique about Nordstrom. Price: While some retailers opt for the discount route to attract customers, others try to project their exclusivity by maintaining high prices. Nordstrom instead fixes its prices in such a manner that convinces each customer that the product they buy is worth its price. This generates a sense of reliability and honesty that goes a long way to enhance its reputation. The company clears its unsold stocks at discounted prices through a separate chain known as Nordstrom Rack Clearance Stores and also has one final clearance store called Last Chance.